YouTube has chosen 20 African content creators, 8 of which come from South Africa, to receive grants as part of their global #YouTubeBlackVoices Fund.
The $100-million fund was put together to promote black artists and content creators over the next three years so they could produce and showcase their work on the platform.
The company picked 132 creators for their “Class of 2021” from across the world.
“We’re excited to spotlight black creatives from the African continent and amplify their voices as they create original content on our platform,” says Alex Okosi of MD, emerging markets at YouTube EMEA.
The content creators range from fashion commentators to comedians to learning and wellness. The diversity represents the incredible variety YouTube, as a free streaming platform, offers.
The 8 content creators from South Africa are:
- Nicolette Mashile, who runs Financial Bunny, a page dedicated to financial literacy for all.
- Kay Ngonyama, who runs a successful vlog covering everything from make-up tutorials to product reviews.
- Lasizwe Dambuza, who runs a channel dedicated to comedy skits and characters.
- MacG, a live podcast channel where MacG interviews top South African personalities on all kinds of topics.
- Ofentse and Nelisiwe Mwase, is a homegrown production company run by married couple Ofentse and Nelisiwe Mwase and puts out local short-form series.
- Owamie Hlongwane, a lifestyle and make-up channel run produced and directed by Owamie a self-proclaimed “village girl.”
- Thato Rampedi, calling himself “South Africa’s favourite Youtuber”, Rampedi covers everything students need to know.
- Naledi Monamodi, runs Toast with Naledi, a vlog that covers her life, tv recaps and life stories.